Smooth Beer for Not-SoSmooth People

As a guy who's had this happen to him before, I feel for the dude in the Keystone commercial. While I was only talking to a friend and not an attractive female, I still felt pretty stupid. The guy in this commercial ends up looking pretty stupid himself and in the end, the girl ends up looking stuck up. While this commercial stays pretty controversy-free, it does somewhat play with gender roles.

If you happened to be a male and a Keystone drinker, how do you identify with our poor, "unsmooth" friend? He's a pretty normal, average looking guy. Consider this question: do you feel that Keystone is stereotyping its own target market by playing off the dumb-guy stereotype?

Regardless of what they are doing, I know that this has happend to me, that I have had many "unsmooth" moments, and that I myself am coincidentally a Keystone drinker.

Big Smooth

What is your most embarrassing moment? Was anyone else around to see it? Well whatever is was you will probably feel better after watching this Keystone Light commercial. The ad starts off with a man reaching into grab an ice cold 30 rack of Keystone Light when a gorgeous woman approaches him from behind. She does not acknowledge him, but she does say, “So what are you doing tonight” in a flirtatious manner. The man is somewhat startled and caught off guard and just replies, “uhhh nothing”. The woman continues to jabber on saying they could go just go to her house and hang out. The man then straightens up in excited and says, “Yeah that sounds awesome!” At that moment the woman flips her hair back in confusion revealing her Bluetooth and tells the person on the other line to hold on as she looks at the man in disgust, then proceeds to walk away. The man is completely embarrassed and mumbles, “Oh, I thought you were talking to me”.

            The commercial is then dubbed by a narrated voice that says, “You can’t always be smooth, but your beer should be." This new Keystone Light can is now specially lined to seal in the taste. The TV ad concludes with a final scene taking place at the cash register. As the man is getting checked out, the woman again approaches him from behind and apologizes for what happened earlier. Again the man suspects she is talking to him and attempts to converse with her. The woman reaches to her ear and says, “uh, just a second”, and the man realizes she was still on the phone and quickly turns away in discomfort.

            Keystone Light is promoting their new campaign with the focus on showing the audience and consumers that their beer is the smoothest, even when you’re not.