Hello From BoozeBuz!

Hello everyone!

We would like to invite you to join us for the next few weeks as we examine televised marketing techniques for alcoholic products. This blog will be done as part of a project through an e-Marketing class at Pacific Lutheran University.

Below are introductions of the BoozeBuz team and what each member will contribute in the upcoming weeks:

Jaron Iwakami - As an introduction to each of our TV commercials posted, I will be explaining the meaning of each advertisement. What the commercial is advertising and what is the goal of the commercial? I will also be looking into deeper or underlying messages of each commercial and what they mean to the audience. The purpose of the TV commercials may vary depending on what the advertiser is trying to accomplish. I will determine whether the commercials are attempting to promote a product, increase awareness, sell an audience on their product, or even belittle a competitor’s product. Following this portion of the blog, our team will dive deeper into specific aspects of each commercial we post.

Heidi Weston - Every Wednesday I will determine the company's target market for the particular commercial chosen for that week. Alcoholic beverage companies have various audiences depending on the type of drink they are selling as well as how they choose to portray the beverage in the advertisement. By analyzing these attributes, as well as the setting, or music in the commercial, I will discover the company's reason and tactics for why they chose, and how they market their spirit, beer, or wine.

Whitley Wirkkala - I will be analyzing the techniques that alcohol companies use to market their product. Pulling from mainstream media to historic figures, the technique a company uses signifies the statement they are trying to make. Throughout these blog posts I will look at the smallest details and determine it's importance in creating each ad.

Brockton Gates - I will be picking apart the different ethical aspects of each of the television ads we examine this year. How do these ads stand stack up against the values and morals of modern society? How are these commercials adding to or taking away from ethical views of society? Why does it all matter? I will attempt to answer these questions and more with the hopes of stirring up critical thought and discussion among the viewers of this blog.