The Latest Buzz on Alcohol Commercials!

Monday, April 2, 2012

Party Sweets



Smirnoff Fluffed Marshmallow plus Whipped Cream vodka plus Amber Rose equals the ultimate combination! Smirnoff Vodka introduces a new commercial featuring the one and only Amber Rose. This diva is an American model, artist, actress, and socialite. She is best known for her high-profile relationship with rapper Kanye West and her recent engagement with rapper Wiz Khalifa.

The TV ad starts with a close up of Amber taking a bite out of a giant fluffy mallow as people are dancing around in a completely blued out, dream-filled room. The next shot shows a bottle of the Marshmallow vodka being poured into a fancy glass as Amber Rose says, “I might choose fluff…Then again, I might choose Whipped… Either way, vodka never felt this good.” Amber Rose hops into a limo and then onto a private jet; the commercial depicts an edgy party accompanied with Whipped Cream vodka and dancing women whipping their hair around. The underlying message here is that Fluffed is all cool and fun, while Whipped is edgy and erotic. What makes whipped cream any more “badass” than marshmallow fluff is a mystery to me, but this is the way Smirnoff portrays the flavors. This commercial attempts to show you that no matter what flavor you chose, you will not be disappointed and have a one of a kind experience. Or maybe you will chose to indulge in one flavor one night and the other the next.

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