You may not always get the girl but Keystone Light will always be there. The ad says "you may not always be smooth but your beer should be." More and more commercials are bashing men. Many of us think this bashing is funny, and it totally is! Funny commercials appeal to us and we like to watch them over again on YouTube and share them with our friends.
Keystone Light's target market for this ad is single men who are looking to have a fun night. The man gets excited when he thinks an attractive woman is inviting him to her house for the night. He finds out that she is not talking to him but another person on her hands free blue tooth device. After he is faced with rejection he still thinks the woman is talking to him in the checkout line. Again, he faces rejection.
This is a funny commercial and Keystone Light is trying to play off of the rejected yet humorous male figure. We find it funny when to men's reactions when they are rejected. Keystone Light is not saying that if you drink their beer you will be rejected. In fact, it is opposite. Their message is saying that if you drink their beer you will be "smooth" and won't have any problems with the ladies. The attractive female will approach you and you will be able to handle it because you drank a cold Keystone Light beer.
