Party Sweets

Smirnoff Fluffed Marshmallow plus Whipped Cream vodka plus Amber Rose equals the ultimate combination! Smirnoff Vodka introduces a new commercial featuring the one and only Amber Rose. This diva is an American model, artist, actress, and socialite. She is best known for her high-profile relationship with rapper Kanye West and her recent engagement with rapper Wiz Khalifa.

The TV ad starts with a close up of Amber taking a bite out of a giant fluffy mallow as people are dancing around in a completely blued out, dream-filled room. The next shot shows a bottle of the Marshmallow vodka being poured into a fancy glass as Amber Rose says, “I might choose fluff…Then again, I might choose Whipped… Either way, vodka never felt this good.” Amber Rose hops into a limo and then onto a private jet; the commercial depicts an edgy party accompanied with Whipped Cream vodka and dancing women whipping their hair around. The underlying message here is that Fluffed is all cool and fun, while Whipped is edgy and erotic. What makes whipped cream any more “badass” than marshmallow fluff is a mystery to me, but this is the way Smirnoff portrays the flavors. This commercial attempts to show you that no matter what flavor you chose, you will not be disappointed and have a one of a kind experience. Or maybe you will chose to indulge in one flavor one night and the other the next.

Have a Beer With Your Fantasy

What’s that? If I drink Heineken I can be the most well liked man at the party? This may be so, but what if I drink Dos Equis instead? Doesn’t that make me the most interesting man at the party? Either way, beer advertisements such as these aren’t simply selling an alcoholic beverage; they are selling a fantasy and an exciting one at that.

Lets take a quick look at what that fantasy entails, especially in this ad. Our friend making his grand entrance is quite worldly, well learned, and outgoing. Is it ethically sound for Heineken to sell this fantasy to their costumers? Of course it is. They don’t make any claims about how your social life will greatly improve while drinking Heineken. Hell, they don’t even show anyone actually drinking it (which they can’t legally anyways).

That being said, Heineken gives you all the pieces to the puzzle with this ad. It is up to you to put them all together.