Working Like a Dog

A beer company that advocates for the rescuing of pets in need? Now that’s something new. However, using benevolence, good causes, or other charitable actions to market products or services is a tried and tested method for moving merchandize (especially Tom’s Shoes).

But what is the real ethical responsibility that an organization or company takes when they attach themselves to a cause? One could say it depends on what they claim to do. In our case, with Wego the rescue dog, Bud Light simply gives publicity to a cause, and not much more.

Could they/ should they do more? That’s up to personal opinion. Overall, Budwiser is able to show that even though they care about the “good time,” they also care about other stuff too, like pets that need of good homes.

In the end, it seems as though both Bud Light and needy pets are winners in this equation. However judging by the work load of poor Wego, it looks like he may have gotten the short end of the stick.

New Take On Man's Best Friend

“Here Weego” is a new take on man’s best friend. This commercial shows how a rescue dog can fix any man’s problems. Weego gets a beer at any given moment and he can impress the girls. What more does a man need from a dog? Nothing! The technique in this “dog grabbing beer” commercial is not only to sell the beer, but to incorporate an important cause.

Incorporating this commercial with the effort to rescue dogs is a great technique. Not only does it show the company helping with a great cause but it gives a new meaning to the name rescue animal. This commercial shows how smart and awesome a rescue dog can be, and how smart an awesome a Bud Light drinking kind of guy can be. Men who drink Bud Light have a heart.  

When I went to Bud Light’s Facebook page, the first thing I saw was Weego’s story. He was an actual rescue dog that had an exceptional trainer. They encourage everyone to support rescue animals, however they don’t give you a link or show you how to support. That is a huge marketing problem if they were really trying to incorporate this cause as a marketing technique. If you want people to be active in your marketing campaigns you have to encourage them to participate. Bud Light fails to do so.