When you drink Heineken everyone will notice you when you walk into the room. It will give you a sense of entitlement and self-confidence which every man wants when they walk into the party. Heineken's ad is saying drink our beer and you will be the man. The man who can fit in with everyone, who can do anything, and who everyone wants at their party.
Drinking Heineken will make you the jack of all trades. You can party with a prince, make jaws drop, play in a band, or make the winning score. By being this man you are able to be who everyone wants to be. All of this is accomplished just by drinking Heineken.
Advertising like this is playing with the idea that accomplishments can easily be obtained through their product. Heineken wants to show you that it is easy to be who you want to be at a party. All you have to do is drink their beer and you will be the man!
What are other blogs saying about this ad? Did you find positive or also negative feedback in the blogospere? I found this rather critical comment here that suggests it's only a ripoff of the Dos Equis guy.
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What do you think?
I think it is interesting how they are focusing on the taste of the beer versus the commercial campaigns. It is also interesting how they talk about "occasionally perfect", something I did not catch.
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