The Entrance

“The Entrance” is not only the title of this next commercial, but the perfect way to describe the entirety of Heineken’s ad. The commercials starts off with a man getting dropped off in front of a building as what looks to be paparazzi snapping photos of him as he walks in. Right as this mystery man steps foot inside he is greeted by an elderly man who seems ecstatic to see him. As he continues on, he is offered a couple drinks; either a cocktail or a Heineken. After shrugging off the cocktail he reaches for the Heineken but is pulled away by another guest before he can grab it. The commercial continues with this suited man acquainting himself with almost every guest at the party. Each time the greeting is a little different with a fun twist, as if he has an inside joke with each affiliate. He encounters a standoff with a stout cowboy-looking man; he draws his imaginary gun and fires a direct shot and watches the man stumble backwards, then proceeds to embrace his friend with a hug. The oh so popular man continues through the party performing tricks and charades impressing the all guest members. He comes across a martial arts expert and carries out a series of blocks and punches as the two men pass a Heineken bottle back and forth. The sequence ends with the gentleman handing over the Heineken to the “ninja man” with a smile. The commercial concludes with the mystery man twirling and playing a flute with the band and singer, and accepting a fresh Heineken from a waiter.

Like the old saying quotes, “The party don’t start till I walk in” is exactly what this commercial is portraying. This man literally walked in and started the party. Heineken wants to show the audience that their beer is the optimal choice of beverage at an event and will kick off the night.