The Entrance commercial is Heineken's first ad in their most recent campaign, "Be a Man of the World". The purpose of this new campaign is to shift the focus from the brand Heineken, to the person buying the beer in order to emotionally engage viewers. Many alcohol commercials embody both aspects, and I think Heineken has done a good job of making the ad about the "customer" but not forgetting to include why the advertisement exists, the brand.
Sandrine Huijgen, manager of Global Heineken Communication, said that "a man of the world is confident, resourceful and open to new people and experiences when making an entrance – with a defining choice of beer".
I think this ad ultimately reaches a broad audience because of how employable it is from the aspect of many demographics. The humor is fun to watch, and easy to laugh at; every encounter the man experiences brings something different to the table.
From a 21 year old woman, to a 50 year old man, many people enjoy social gatherings, and some of those people especially enjoy being the social butterfly at the party like the man in "The Entrance". He made a strong and memorable entrance, just as Heineken wants their brand to be strong as memorable to consumers of all ages.
Good review of the ad. But you need to change your design of the post next time. It's hard to read with the small font size and the black background.
ReplyDelete