Bud Light "Rescue Dog"

Nearly 10% of all TV commercials consist of beer ads. At the top of that list are many of the infamous Bud Light commercials. Bud Light recently released a new one promoting their slogan, “Here We Go”.

This humorous ad begins with a man petting his new rescue dog named “Wego”. Two of his friends approach him and ask in confusion what kind of name that is. The man’s only response is “call him”. One of the friends calls out, “here Wego” and the pooch takes off running and returns with a Bud Light! The commercial proceeds with guests at the pool party saying Bud Light’s token motto “He We Go” in a variety of ways, and each time the dog shows up with a cold one. A couple of guys spot a group of girls and attempt to look cool by calling out for the dog. The next scene shows Wego pulling a six pack over to the ladies. Wego’s next appearance arises when a couple is about to kiss on a couch and the woman says “here we go” in an excited tone. Wego is seen standing on the table right next them holding a beer. Wego’s next task is much more difficult as a large group of people walk out and a man says the magic words. The small dog rises to the challenge and rolls out with a keg! The commercial concludes with a voiceover saying, “It’s a sheer sign of a good time, just right taste of Bud Light; Here We Go”.

Bud Light uses their slogan “Here we go” in a comical approach to create an attractive and imaginative ad. The commercial’s underlying meaning is that Bud Light is a necessity to have a good time at a social event (party). Every time you feel the need to say “here we go”, you should have an ice cold Bud Light at hand. It also wouldn’t hurt to have a dog with this kind of training to entertain your guests!