A beer company that advocates for the rescuing of pets in need? Now that’s something new. However, using benevolence, good causes, or other charitable actions to market products or services is a tried and tested method for moving merchandize (especially Tom’s Shoes).
But what is the real ethical responsibility that an organization or company takes when they attach themselves to a cause? One could say it depends on what they claim to do. In our case, with Wego the rescue dog, Bud Light simply gives publicity to a cause, and not much more.
Could they/ should they do more? That’s up to personal opinion. Overall, Budwiser is able to show that even though they care about the “good time,” they also care about other stuff too, like pets that need of good homes.
In the end, it seems as though both Bud Light and needy pets are winners in this equation. However judging by the work load of poor Wego, it looks like he may have gotten the short end of the stick.
Do you think that people really pay attention to the cause? I rather suspect that the average viewer only sees the humor of having personal beer-delivery dog. I doubt that people care that it was a rescue dog.
ReplyDeleteThey probably do not care.. but since our blog analyzes commercials we dug deeper into a possible meaning for the use of a rescue dog. Humor is the main draw to this advertisement and it does a good job making this a memorable and entertaining commercials.
ReplyDeleteAfter this commercial maybe viewers went out looking for beer-delivery dogs at rescue shelters... haha
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