New Take On Man's Best Friend

“Here Weego” is a new take on man’s best friend. This commercial shows how a rescue dog can fix any man’s problems. Weego gets a beer at any given moment and he can impress the girls. What more does a man need from a dog? Nothing! The technique in this “dog grabbing beer” commercial is not only to sell the beer, but to incorporate an important cause.

Incorporating this commercial with the effort to rescue dogs is a great technique. Not only does it show the company helping with a great cause but it gives a new meaning to the name rescue animal. This commercial shows how smart and awesome a rescue dog can be, and how smart an awesome a Bud Light drinking kind of guy can be. Men who drink Bud Light have a heart.  

When I went to Bud Light’s Facebook page, the first thing I saw was Weego’s story. He was an actual rescue dog that had an exceptional trainer. They encourage everyone to support rescue animals, however they don’t give you a link or show you how to support. That is a huge marketing problem if they were really trying to incorporate this cause as a marketing technique. If you want people to be active in your marketing campaigns you have to encourage them to participate. Bud Light fails to do so.