Who goes to pool parties? And who brews their own beer?

Bud Light's "rescue dog" commercial is fun and entertaining to watch, while it simultaneously targets a market of the younger generation. The setting of the ad is centered around a pool party with young-adult attendees swimming, barbecuing, and forming relationships with one another on a sunny day. At first glance, I want to pinpoint Bud Light's audience to 21-35 year old males. The men in the commercial are not-surprisingly trying to impress the ladies with a cute dog, and a cold beer. Even the fact that Wego is a rescue dog adds to the idea that a girl is going to see the guys in a "humanitarian" light after saving a suffering animal.

This commercial is somewhat effective when including women into their market dimensions, but I definitely think men were their primary focus. Throughout the advertisement , the ladies are portrayed as in-shape and showing off their bodies in tight clothes and bikinis. Bud Light gives the impression that men spend time trying to impress women who look like this, and of course that women want to be sought out in these ways. The ad suggests that women are easily wooed with a cute puppy doing tricks and cold beers. Looking past that and the idea that ladies need to be thin for men to seek them out...Bud Light shows that everyone just wants to have a good time, and this is often an ideal party scene that goes through the minds of men and women in their 20's, rather than something that would appeal to an older generation of 40-50 year olds.

Unfortunately, for this generation and many others -- microbrew is becoming more and more popular and possibly taking away sales from the various beer companies out there.

In the Beer Me Bro blog at Brew it Yourself

They discuss the popularity and benefits of consumers moving to microbrewing in their own home. It is becoming more than a hobby, some say it tastes better, and others say it saves money. Since our blog talks about all kinds of alcohol, I like getting th perspective from a blog that focuses on beer. Bud Light has a strong brand and many loyal customers, but if Beer Me Bro is correct, many more consumers are moving to brewing on their own and limiting the amount of retail beer they are purchasing.